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WHIRLPOOL OF INDIA LTD.
 
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Making waves in the global markets through our range of impeccable designed Refrigerators, Air Conditioners, Washing Machines, Microwaves, Water Purifiers.

About Whirlpool

We are pleased to introduce ourselves as the World's number one manufacturer and marketer of Home Appliances that signify quality, technology & perfection.

Whirlpool Corporation initially started out as a commercial manufacturer of Motorized Washers in the year 1911. Now, after almost a decade, it has gained the top most position in the global market and is catering to the Home Appliances needs of the diverse clientele.

Whirlpool India is a subsidiary of US $ 20 Billion Whirlpool Corporation and is hailed as the one of the most recognized companies in India holding a market share of more than 25%. In the year ending in March '09, the annual turnover of Whirlpool India was Rs.1,719 Crores.

Whirlpool India is into the manufacturing and marketing of Refrigerators, Washing Machines, Air Conditioners, Microwave Ovens, Home UPS and Water Purifiers, and has state-of-the-art manufacturing facilities in India. The products are specially designed & engineered to meet all the requirements of a smart and confident homemaker.

The company's brand and image speaks of its commitment to the homemaker from every aspect of its functioning. It has derived its functioning principles out of an undaunted partnership with the homemakers and thus a slogan of “You and whirlpool, the world's best homemaker” dots its promotional campaigns. The products are engineered to suit the requirements of a 'smart, confident, and in-control' homemaker who knows what she wants. The product range is designed in a way that it employs unique technology and offers consumer relevant solutions.

Our Core Competencies

Understanding and meeting the customers' requirements & needs is a constant endeavour at Whirlpool Of India Ltd. By understanding our valued customers, we have a clear picture on how to serve them better by recommending the right products to them. We are also able to customize our range of Refrigerators, Washing Machines, Air Conditioners, etc. as per their specifications. In order to fulfill all their requirements, we follow five elements of our core competence, which describes our business strategy in the best possible way. By following these elements, we have grown from strength to strength as a business enterprise.

These are as follows:

  • Innovation
  • Operational excellence (OPEX)
  • Customer excellence
  • Market leadership through customer loyalty
  • Diversity with inclusion and core competencies.

Our Extensive Product Range

Leveraging on our industry experience and know-how of almost a century, we are counted as a pioneer manufacturer, exporter, and supplier of a wide range of Home Appliances. Our products have contemporary & sleek designs and are highly efficient, reliable, and needs very low maintenance. Our product collection encompasses the following:

  • Direct Cool Refrigerators
  • Frost Free Refrigerators
  • Semi Automatic Washing Machines
  • Fully Automatic Washing Machines
  • Split Air Conditioners
  • Window Air Conditioners
  • Microwaves
  • Water Purifiers
  • Home UPS

Quality Commitment

Our commitment to quality is one of the major factors that has led us to our success. By adhering to stringent measures and procedures, we can assure our clients that they will only receive products that conform to the highest international standards. We make use of premium grade raw material that are specially sourced from reliable vendors across the world. Besides, our quality controllers make sure that each and every stage of the production process is supervised & monitored by them. Through this, we are able to maintain our zero-defect policy in the products. As a result of our effective Total Quality Management (TQM) policy, we are immensely trusted by our clients.

Infrastructure

In our pursuit to offer our clients with the best and most technologically forward products, we have developed a state-of-the-art infrastructure. We have 3 manufacturing facilities that are located at Pondicherry, Pune, and Faridabad respectively. Each unit is equipped with sophisticated machinery and cutting edge technology, which helps us in manufacturing the most qualitative range of Home Appliances in large numbers. Moreover, we are empowered by the services of our highly qualified and experienced team. Through their rich industry experience and deep understanding of clients' requirements, we are able to achieve all the goals of our company. Our team of creative designers is fully in synchronization with the latest trends in the market, and work dedicatedly in coming up with modern, stylish, yet elegant designs to develop our range of Home Appliances.

Exports

Whirlpool India is also one of the largest exporters of Home Appliances from India.

We have three World Class Factories manufacturing a wide range of Refrigerators and Washing Machines. Our appliances are exported all over the globe from Australia & New Zealand in the East right up to Central America and the Caribbean islands in the West. Apart from our World Class factories, Whirlpool has also set up its Global Product Development Centres in India where hundreds of engineers and technicians are working round the clock, developing product designs for the entire Whirlpool world.

Milestones Achieved

Since the inception of Whirlpool Corporation, the company has come up a long way in this industry. In fact, our climb on the ladder of success has been a fast paced journey overall. Mentioned below are the highlights of all our achievements:

2009

Honoured with two IF Product Design Awards for our products like Whirlpool Glamour Oven and Green Kitchen.

2009

Voted "Product of the Year" and received the award for the "Best Innovative Product" in the popular refrigerators category.

2009

Hewitt ‘Best Employers in India’ 2009 Study.

2009

Named one of the "100 Best Corporate Citizens" by Chief Responsibility Officer (formerly Business Ethics) magazine in 2009 and from 2000-2007.

2008

Included in the Dow Jones Sustainability, FTSE4 Good and KLD Global Sustainability Indexes, three of the world’s most comprehensive reviews of sustainable business practices.

2008

Named as one of the 10 Top Greenest Brands by US consumers, according to a 2008 Brand Week Magazine survey.

2008

Named one of the "2008 World’s Most Ethical Companies" by Ethisphere Magazine.

2008

Awarded with the NDTV Profit Business & Leadership Award for "The Best Consumer Durables Company".

2008

The year 2008-09 saw Whirlpool India achieve great milestones in its attempt to be an "Employer Of Choice".

2008

The Business Today - Mercer - TNS Study - 2008 named us one of the "Top 20 Best Companies to work for in India".

2007

Received the 2007 Cause Marketing Golden Halo Award for Business, America's highest honor for companies and organizations that give back to the community through creative and effective cause marketing campaigns.

2006

Whirlpool Corporation acquired Maytag and became the world's largest white goods company.

2006

Honored with the 2006 National Award for Ethics & Values from the Confederación de Cámaras Industriales de los Estados Unidos Mexicanos.

2005

Received the 2005 American Business Ethics Award, which honors companies that exemplify high standards of ethical behaviour in their everyday business conduct.

2003

A new mission statement of "Everybody creating loyal customers for life" was adopted.

2002

The Aircon range was successfully launched and Whirlpool of India acquired 6% market share

2001

Whirlpool India registered profit & sold 1.2 million appliances. It also achieved the No.1 position in DC & FA.

2002

The "Whirlpool Strategic Architecture" was launched as a framework to achieve the vision. The revenues of Whirlpool Corp. soared to $10.5 Billion.

1999

Whirlpool of India crossed the milestone of 1 million sales of appliances.

1998

Gave birth to a new company vision that says, "Every Home Everywhere with Pride, Passion & Performance".

1996

Whirlpool Washing Machines Ltd. and Kelvinator India Ltd. merged together to form Whirlpool of India Ltd.

1995

Whirlpool Corp. acquired majority of stake in the TVS Whirlpool Ltd. The DC manufacturing facility of Kelvinator India was also acquired.

1993

Whirlpool became the No.1 stand-alone brand in UK, Ireland, Netherlands, and Belgium for the fisrt time.

1991

The company introduced and committed globally to its Worldwide Excellence System, which is a TQM program dedicated to exceeding customer expectations. The vision to globalize Whirlpool Corp. was also realized in the same year.

1990

Established a joint venture with Matsushita Electric Company of Japan to produce vacuum cleaners for the North American market.

1989

The revenues catapulted to heights of over $6 Billion mark. Also, the joint venture with N.V. Philips of Netherlands called Whirlpool Europe B.V. was formed to manufacture and market appliances in Europe.

1987

Whirlpool tied-up with Sundaram Clayton Ltd. of India to form TVS Whirlpool Ltd.

1986

The 'Kitchen Aid' division of Hobart Corporation was purchased.

1978

Within a decade, the company doubled its feat of $1 Billion mark and reached the $2 billion revenue level.

1968

The Elisha Gray II Research & Engineering Center was completed in Benton Harbor. In the same year, the company's revenue crossed the $1 Billion mark for the first time.

1958

The company moved out of country for the first time and invested in Brazilian appliance market through purchase of equity in Multibras, S.A.

1957

The company was rechristened as The Whirlpool Corporation.

1948

First 'Whirlpool' brand automatic washer with dual distribution was introduced. It included two product lines, one each was distributed through Sears and Nineteen Hundred.

1929

Upton Machine Company merged with Nineteen Hundred Washer Company of New York.

1916

First order of washers was sold to Sears, Roebuck & Co.

1911

Louis Upton founded the Upton Machine Company in this year to produce motor-driven wringer washers.

1908

The first Automatic washer was launched to public in late 1908, which in 1911 was renamed to Upton Machine Company

We have also received the following recognitions:

  • Named one of the “Top 20 Global Companies for Leaders” by Fortune magazine for focus on developing leaders within the company.
  • Named one of the "Top 50 companies for African-American MBAs To Work For" by Black MBA magazine.
  • Named one of "The Best Companies to Work For" in Brazil by Guia Exame / Voce S.A. for the 12th consecutive year.
  • Named one of the “50 Best Employers in Canada” by the Globe & Mail Report on Business Magazine.
  • Named one of the "Best Companies to Work For in Mexico".
  • Named one of the "25 Noteworthy Companies for Diversity" by DiversityInc magazine.
  • Received the "2009 Energy Star Sustained Excellence" award, which happens to be the company’s 10th Energy Star award in 11 years.
  • The LEAF House received Legambiente’s (Italy's most authoritative watchdog group on environmental issues) "National Innovation Friendly to the Environment" award.
  • We are the founding sponsor of the Alliance to Save Energy Efficiency Global Forum & Exposition (EE Global), a forum that brings together leaders from around the globe to forge new partnerships and develop strategies on energy efficiency.
  • Received a score of 100 percent on the Human Rights Campaign’s Corporate Equality Index for six consecutive years from 2004-2009.

Customer Satisfaction

We have a customer support centre, which was developed to cater to the after sales needs of our clients. Through this, we can ensure our customers that even after their appliances' warranty period expires, they will continue to enjoy the same benefits as before. We provide them benefits such as:

  • Safeguarding against uncertainty and inconvenience
  • Safeguarding against local untrained mechanics
  • Safety from unexpected high repair cost
  • Provision of genuine spare parts
  • Benefit of transferable facility
  • Maintenance bonus
  • Reliability
  • Convenience
  • Assured and unlimited service
  • Fabulous upgradation offers
  • Guaranteed satisfaction.


 
 

 


 

Frost Free Refrigerator (285 Litre)
Frost Free Refrigerator (285 Litre)
Direct Cool Refrigerator (190 Litre)
Direct Cool Refrigerator (190 Litre)
Direct Cool Refrigerator (210 Litre)
Direct Cool Refrigerator (210 Litre)
Frost Free Refrigerator (220 Litre)
Frost Free Refrigerator (220 Litre)
Direct Cool Refrigerator (250 Litre)
Direct Cool Refrigerator (250 Litre)
Direct Cool Refrigerator (310 Litre)
Direct Cool Refrigerator (310 Litre)
Frost Free Refrigerator (310 Litre)
Frost Free Refrigerator (310 Litre)
Frost Free Refrigerator (340 Litre)
Frost Free Refrigerator (340 Litre)
Fully Automatic Washing Machine (8Kg)
Fully Automatic Washing Machine (8Kg)
Semi Automatic Washing Machine (A 65b)
Semi Automatic Washing Machine (A 65b)
Spin Washing Machine (601/801)
Spin Washing Machine (601/801)
Fully Automatic Washing Machine (7Kg)
Fully Automatic Washing Machine (7Kg)
Semi Automatic Washing Machine (5kg)
Semi Automatic Washing Machine (5kg)
Fully Automatic Washing Machine (6.5kg)
Fully Automatic Washing Machine (6.5kg)
Split AC Mastermind Chorme
Split AC Mastermind Chorme
Window Air Conditioners
Window Air Conditioners
Magicook 30 C (FEAST)
Magicook 30 C (FEAST)
Magicook 20S Galaxy
Magicook 20S Galaxy
Magicook 25 C (Treat)
Magicook 25 C (Treat)
Purafresh Elite Water Purifier
Purafresh Elite Water Purifier
Purafresh Platinum Water Purifier
Purafresh Platinum Water Purifier
Purafresh Delux Water Purifier
Purafresh Delux Water Purifier
Home UPS
Home UPS